Matt Hardy

INDEX

Writing

Notes from building things I have no formal business building — software, AI systems, and the marketing machinery around them — written while they are still breaking rather than afterwards.

Matt Hardy · Growth marketing · Auckland, New Zealand

Posts

  1. I built a Shopify app in one sitting. It failed four times first.

    I am not an engineer. I had never made a Shopify app. I did it in one sitting, and it broke four times before it worked.

  2. I’m building the referral tool I always wanted, in public, starting now

    Referrals are the best leads you’ll ever get. Warm, pre-sold, cheap. Every operator knows this. Almost nobody has a system for it.

  3. How to unfuck your client onboarding with AI

    The system I built to capture anyone’s voice and reproduce it reliably, without a single engineer.